Some people know marketing and some people are marketing. Founder and CEO, Roy Broderick, Jr., is marketing. From starting strong early in his career with posts at MTV Networks, VH1 Networks and Turner Entertainment Networks, to leading strategic campaign development and execution on the agency side of the business for Columbia Pictures, Marvel Entertainment, Screen Gems and Tyler Perry Studios, Roy’s industry savvy, astute business acumen and powerful rolodex are the fruition of a five-star foundation in the game. In 2016, Roy launched The Authentique Agency – a marketing agency designed to blend two of his passions: positioning LGBTQ and multicultural audiences as an integral component of brand’s marketing strategy and curating go-to-market plans that create authentic connection to both audiences. Lauded by Black Enterprise magazine as a “young marketing genius”, Roy and the Authentique’s team’s work includes successfully managing the platinum sponsor activations for AT&T at Essence Festival, the award-winning redesign of “The Bridge” – AT&T’s multicultural-driven content engine, trade show footprint and strategy for The Coca-Cola company at the National Black MBA Conference and lead marketing strategist for the 2019 “road to open” of the $60 million National Museum of African American Music.
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